TikTok is introducing a updated setting that allows them to cut down on the volume of AI-made videos appearing in their timelines. This move comes as the service disclosed that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread release. This shift coincides with a increase in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing channels on another major platform primarily display content made by AI. A considerable share of this output is classified as mass-produced AI material, a term for substandard, factory-style content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content made with AI tools, including digital art to educational videos, and we want to provide users the power to increase or decrease of that, based on their own likes,” said a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3 billion videos on its network tagged as made with AI. In total, over 100 million videos are added to the app every day, making AI-generated material a limited portion of its total content library.
User Control Features
Viewers will be able to decrease or raise the level of AI-generated videos they see by accessing the topic control setting in the app and selecting AI-made media. Further subjects that can already be modified under the setting cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
Its rules require creators to label convincing AI-made content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the service will now add an artificially created watermark to content created with its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This step is intended to deter users from seeking to evade the labeling process.
AI Literacy Programs
The platform is furthermore launching a two million dollar awareness program for specialists and groups to produce educational content about ethical AI use. This initiative will assist educational bodies focused on educating coding and technology.
Moderation Strategy
TikTok has justified its safety measures, during debate over intentions to cut jobs for a large number of content moderators in Britain. TikTok is planning to cut 439 jobs in its content moderation team in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead stated that human moderation would still have a role, but AI can shield workers by removing the most distressing content before it gets reviewed by humans. TikTok stated a significant reduction in disturbing and violent content reviewed by content reviewers over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
